Wednesday, 1 July 2009

Heinz Ketchup TV Advert


Got Balls!

Who would expect that an advert about a product, wouldn't feature the product itself? They must be mad, mustn't they?

In this advert we dont actually see the product, (the Ketchup bottle), until the end in a pack shot. Throughout the advert in the situation that the bottle is being used in, (or should I say lack there of bottle), the 'Ketchup' is only suggested in the actions of the people using it.

Enjoy:



http://www.youtube.com/watch?v=NNYeUijwkvw

This advert shows confidence in the brand, by not showing the bottle. As consumers we want to know that the people who are selling the product have confindence in their own brand and that is certainly being done in this advert. Great advert!

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