This morning I went to a portfolio visit at
Design By Day who are based in Salford. On first impression the building that their studio was based in was a really interesting place, with a live music venue and bar in the basement, along with a garden area and exhibition space. I went on this portfolio visit with Olivia from graphics. We arranged to go and see Design by Day last year towards the later part of the year, however due to deadlines etc it wasn't really convenient on both sides. So when we got in touch a few weeks ago about rearranging it was great that they were able to make time for us.
The company itself is a small company run by Angela and Louise, Angela who has a background in Moving Image and Louise who has a print background and now enjoys creating brand identities. Their skill sets allows them to use their talents in both aspects of design and create both print based and digital moving image pieces.
I really like the work that they produce. Here is their current moving image showreel:
DBD Showreel 2010 from
Design By Day on
Vimeo.
When we arrived at the mill building Louise came down and let us in and took us up to their studio. Their studio was a nice, small bit quirky office space. It had a very homely a personal feel about it and she made us very welcome. Angela joined us soon after and they looked through both of our portfolios.
I decided that I would show my newly created showreel, as I felt that it showed a broad range of the work that I have created. It allowed me to include pieces of my work that I didn't necessarily feel were the right ones to show in full in order to get feedback, but I would still like to show the range of pieces I like to create. Before I went I was unsure before I went whether or not to show my showreel, however I'm glad that I did because in terms of how I decided to present my work it was a nice ice breaker in terms of introducing me and my work . On reflection their feedback suggested that they liked what they saw.
I decided to show them a few pieces in order to get feedback on them.
Self Initiated Project: Title Sequence
This was the first piece that I showed to them. They liked the aesthetic of the piece and its overall look. We talked about the way that I had played with depth of field towards the beginning section of this piece and felt that this worked. They thought that the colouring worked well and the way that I had explored the use of live action footage in a way that wouldn't appear cliche worked, looking at voyeurism.
D&AD Competition Piece: 'The Ever-changing City Brief'
In terms of this brief I discussed how I felt that for me that this was an ideas driven project and that although I am happy with the concept of the piece, that I would like to rework it. They liked the idea but with a similar feeling to me they felt that I could look at the use of the books aesthetic and play on this more. They thought that the books looked quite illustration based and maybe I should make them a little more realistic. This feedback was really helpful in terms of this piece because this is definitely a piece that I intend on reworking the get it to a stage that I am happy with.
Discovery Channel Ident
They seemed to really like this piece. They liked the way that I had used 3D in a way that wouldn't necessarily be the expected way. They liked the way that I had chosen to use the vector line style and how you were able to see the working parts. Louise said that she also liked the use of smoke and felt that it complimented the rest of the piece. We talked about how I would like to rework the end section when the Discovery channel logo comes in and they suggested that maybe reducing the logo in size might help to so this. I was happy that they like this piece as I feel that it is one of my stronger pieces of work.
Door Project
I didn't really think about showing them this piece originally however after we started talking about the way that the collaboration project worked and how both me and Olivia felt that it was one of our favourite and most successful pieces of the year. They were really intrigued about the way that this brief worked and said how more universities should adopt similar real-world briefs. We talked about our own experiences of project managing and how we thoroughly enjoyed it. I therefore thought that it would be appropriate to show them this brief. They liked the way that we had used metaphor to show the life of a person and the way that although we felt that we weren't necessarily driven by production but working in a collaboration that the final outcome was effective. They liked the jerky feel of the stop motion and the way that we split the project up as a team.
Overall, this was a great experience for me and I came away from the visit excited and motivated. They said that we should definitely keep in touch so with this in mind as my work progresses I would like to get back in touch with them and show them my work as it evolves.