Thursday, 2 July 2009

Clothing by NCC

Well I've just been on NCC website to see if there was any new, cool stuff and these designs for t-shirts and the one for the hoody really stood out to me.




http://www.neasdencontrolcentre.com

I think that the designs are unique in style, one of the things that I love about NCC. The simplicity in the use of line and basic shpaes makes the designs seem bold and eye catching. I think these designs are definately one that I would buy myself. I love the colours that they have choen, especially the combination of the orange desing on the light grey hoody.

Heres an image of the 'Beams T' shop where the clothing is being sold:


http://www.neasdencontrolcentre.com

This looks like an aewsome shop, I wish we had one in Manchester!


Skoda Advert

After looking at the Audi Advert and talking about the Skoda I decided to take a look at their commercial which uses the idea of baking a cake.


http://www.dailymail.co.uk/

For years Skodas haven't had the best reputation, however in recent years public oppinion has changed. This advert gives the impression that as well as the manufactures being a fun and exciting brand, a lot of time and care is put into the production of their cars.

Whilst looking for the advert I found something really qwirky on the Dailymails website. A set of instructions on how to bake the Skoda cake:



http://www.dailymail.co.uk/

Maybe its worth giving it a go!

Audi Q5 - Unboxed

I found this animation on 'Passion Pictures' website. This animation was created by Russell Brooke for the car company 'Audi'.


http://www.passion-pictures.com

My first impression of this advert was that it had a strong idea. Sometimes you can't beat a good idea, as without a solid idea to start with how can you intend on creating a successfull piece, unless you come across it purely by accident!

I think the use of the character
brings life to the piece. By using an animate asspect, (the human figure), with the inanimate object, (the car), it brings a sense of life to the car. Overall I think that the idea of turning something, (in the case of this advert the cardboard box), into the final car is an aewsome idea, which we see used by many car companies nowadays.

I can only assume that the reason why many of the major car companies use a similar sort of idea behind the advert, is because it works so well. The intersting thing is the way that they all seem to adopt different concepts on the basic idea. This is obviously suggesting the competetvie nature of business and how in order to succeed companies need to stay right on trend.

After seeing this advert it got me thinking about different car companies using the idea of turning 'something' into the final product, (the car). I came up with the following:

  1. Honda cog, which uses the cars parts as a chain reaction in order to reveal the car at the end of the advert. A slightly different take on making the car from something, but priciply uses similar ideas.
2. Skoda, which is a great advert in which a car is made from cake and sweet.

Im glad I stumbled accross the work of Russell Brooke. At the moment it may seem like Im slightly obsessed with his work and honestly I probably am! The thing that I really find interesting about his work is the way that he seems to take different approaches and techniques to brief's. He does this mainly through the use of characters. He is able to create fantastic characters, however he cleverly integrates them into the advert as a way of supporting the brand and not detracting from the intended message.

Sony playstation 2 "ROBOT"


HAVE FUN!


This is another animation by Russell Brooke, which is all about having fun. This is shown to us in a scene where a character is enjoying themselves dancing. The idea of this advert is all about creating hype for the 'Playstation' brand and in creating a fun advert Im assuminng that that is the sole intention of the designer to suggesst to the audience that the 'Playstation' is fun for all.



http://www.passion-pictures.com

However annoying the soundtrack is, the line illustrations which have been animated are great examples of how simplicity can create fantastic looking animations. Not everything has to by complicated and complex to give a great outcome!

Harry Shotton

After recieving the recent newsletter from 'Noise' I thought I'd take a look at some of this years graduates work.

This piece was a colaborative piece by Harry Shotton, (illustrator/animator graduating this year from MMU), that he created with Gavin Sodo in the final year of his degree. You can see the full piece at the link posted below.


http://www.noisefestival.com

I like the whole piece, however the reason why I decided to inculde this section is because I wanted to show the titles of the piece. I think that they create the right mood for what is next to come. What I mean by that, is the way that there are breaks in the auido where there are moments of silence and the screen is black. These both definately create a sense of intruige and suspense.

The entire piece has an interesting subject matter, (im not quite sure exactly what that is), but I dont think that we completely need to understand that to appreciate that visaually it is a very nice animation.

The fact that the animation has been reduced to sepia tones allows for the audience to concentrate on the asspects within it, without being distracted by colours. The sepia tones also work well with the industrial feel of the piece.

The sound track that is used create a sense of a very industrial feeling environment, which with the suggestion of the mechanical parts within the animated heads definately works. Overalll I found this piece very interesting.

Wednesday, 1 July 2009

Heinz Ketchup TV Advert


Got Balls!

Who would expect that an advert about a product, wouldn't feature the product itself? They must be mad, mustn't they?

In this advert we dont actually see the product, (the Ketchup bottle), until the end in a pack shot. Throughout the advert in the situation that the bottle is being used in, (or should I say lack there of bottle), the 'Ketchup' is only suggested in the actions of the people using it.

Enjoy:



http://www.youtube.com/watch?v=NNYeUijwkvw

This advert shows confidence in the brand, by not showing the bottle. As consumers we want to know that the people who are selling the product have confindence in their own brand and that is certainly being done in this advert. Great advert!

Fiction Records Website

I dont usaully sign up for for many website mailing lists, (as I get enough junk though as it is), but after looking on Elbows website the other day I found a link to 'Fiction Records' and my opinion slightly changed!

Here is an image of the website:

http://www.fictionrecords.co.uk

I really like the look of the site. I think the compostion works well, due the the way the illustrations at each side of the page seem to balance each other out. The black bars at each side also help to create a sense of balance, especially due ot the amount of white that is on the page.

I think that the images on the home page of the site are what caught my eye intially, as I think that the are extremely interesting. One thing that I think is exciting about this page is that although it has similar content and structure to other wensites the illustrations give the page life and its unconventional look is what makes the page come alive.

Looking at some of the images in a little more detail, they remind me of some of the work by Giacometti.

Close up's of some of the images within the background:





Giacommetti had a very clear style of working. His work ranged from paper based illustrations, to pieces of sculpture. Human form appeared in many of his pieces of work and this is reflected in the images below.

Here are some images of work by Giacometti:


http://www.tate.org.uk/


http://www.tate.org.uk/


http://www.tate.org.uk/

In the design of Fiction Records website I can see a close resemelance to the work of Giacometti and I think whether intentional or not somewhere within the design process he could have been a source of reference for the designer.