Stephensons Rocket

http://www.bbc.co.uk/history/interactive/animations/rocket/index_embed.shtml

Discovery Shed

This is an Ident for Discovery shed on Sky. Discovery Shed are a Channel housed under the Discovery channel, but what is interesting is that although they use the word discovery within their name they have identified themselves with their own identity.



Personally I don't think that a viewer would know that this channel was directly associated with the Discovery Channel without having prior knowledge.

http://mattgeelingmi.blogspot.com/2009/07/harry-shotton.html

Animation Using Cogs

This is an animation that I found by animation company 'Once were Farmers'. This piece is actually an Ident for the animation company istelf.

When I decided to create an Ident for the 'Discovery Channel',  initially I thought of the idea of 'how things work' and mechanical elements. Clearly my research into the nature of the channel itself will lead me to the ensuring that my Ident reflects the type of programmes that are shown, however as a starting point I think that this will be a good place to start.

http://www.oncewerefarmers.com/reel.html