Animation Using Cogs

This is an animation that I found by animation company 'Once were Farmers'. This piece is actually an Ident for the animation company istelf.

When I decided to create an Ident for the 'Discovery Channel',  initially I thought of the idea of 'how things work' and mechanical elements. Clearly my research into the nature of the channel itself will lead me to the ensuring that my Ident reflects the type of programmes that are shown, however as a starting point I think that this will be a good place to start.

http://www.oncewerefarmers.com/reel.html