Major Decisions

I feel that its important to look at the reasoning behind why I made particular decisions. For example the length of the piece and the choice of sound. The reasoning around why I modeled the toilet in the particular style that I have. I also had to ensure that the piece fits within the rest of the campaign, which was something that was mentioned in the brief. Also the reasoning behind why I have used different weights and typefaces for particular pieces of type.

Within the restraints of the brief there was no mention of a required length of time, however as the brief stated that the piece that we create would live online I felt that it was appropriate for me to create something that wasn't too long in length and was punchy and too the point. I think that the length of the piece that I have created is appropriate and I think that its long enough to get the points across that I wanted to, but not too long to bore a viewer.

I decided to use just the sound that I have as I think that that alone emphasizes the point of the piece. As with any competition the use of soundtrack have to be royalty free so this also felt appropriate. In terms of hand in I could have added a music track however I felt that just by using the toilet sound it makes it stronger as a piece.

I decided to choice the style of toilet that I used for a particular reason. I decided to use a household style of toilet as I felt that the emphasis of the "What Not to Flush" campaign is primarily aimed at home owners, therefore choosing this style of toilet felt necessary.

I wanted to ensure that the piece fit with the current "what not to flush" campaign therefore a lot of the choices in terms of type colour and light colour derived from the already existing campaign that we were provided in the brief pack.

I also had to consider the way that I explored the use of type and how I would make decisions about what would be legible on the inside of the bowl and what would be legible and appear more dominant as the camera had pulled back. See the image below:

 

I decided to choose a heavier typeface and decided to choose a colour that reflected fat.

Trainspotting: Toilet Scene

It was only a matter of time before I came across this scene taken from the film Trainspotting. This scene hows a toilet in a disgusting state. At the moment I need to consider how I illustrate the idea of a dirty bathroom, without being too graphic. I also need to think about how I respond to the way that I show different elements that shouldn't be flushed down a toilet. This section of the film is a great example of a dirty/horrific looking bathroom, however I need to consider ways that I can create this effect, without showing revolting imagery but still conveying the style that I want to show.

One way

Choice of Camera Movement

This video is a playblast of the camera movement that I have decided to use. I have decided to stick with just having one camera pull back slowly as I think that this allows for more of an emphasis to be crated when all of the type is revealed. Originally I had two cameras, one close up to the bowl as the type started to come out and then cut to a camera which pulled back to reveal the full shot.
 

Light Flicker Test

This is a test showing how I could introduce the lighting:

The reason why I was playing around with having a flicker on the light is the introduce the "dirty" section of the piece. 

Type example

The image below is taken from a book that I was looking through.In it it shows another good example of how type is used in order to create composition:

Paula Scher

I've started to look into the work of different artists who use typography within their work. It was suggested that I look into the work of Paula Scher. I think that the examples below show how typography can be used in order to create composition. One thing that I have been looking into for a while now is how I treat the different pieces of type that I include. I have been looking at exploring different type weights and point sizes and in terms of reference the work by Scher has helped me consider how I put different pieces of type together in terms of composition.

 

This is a shot of one of the early images that I was playing around with to animate down down the geometry of the toilet and appear to pool across the floor.

Test occlusion