Channel Ident

For our new brief we have been given the task of creating a 10 second channel ident.  For this brief although it's not compulsory to create a 3D ident, its been suggested that  it might be an ideal time to use 3D.

I really fancy having a play at using 3D in this project and when given this brief one of the first channels that I thought of was the Discovery channel. I've been looking at the Discovery Channel at a lot of the idents are succinct and too the point. We have only been given 10 seconds of time to play with, so what we create needs to do the same.