I saw this advert last week and it didn't half make me crack a smile! Here they have taken a comical stand in order to drive the Evian brand. they have created an advert which will capture peoples attention and in tern allow them to remember their brand.
I found this video showing the making of the advert. In this video it shows the way that the advert was green screened:
Who was the company behind it Matt? Do you know?
ReplyDeleteJust pulled this from creative review:
ReplyDeleteEvian Rapper's Delight, ad agency: BETC Euro RSCG, production company: Partizan, director: Michael Gracey
Remember the Evian babies? Well, they're back...
Scarily, it's now over ten years since the first Evian babies appeared, performing in an underwater ballet. This time, they are out of the water and displaying their rollerskating skills in a new ad directed by Michael Gracey. The spot is set to a remix of Rapper's Delight by Dan The Automator, which is also available for download.
Making-of films and other info on the campaign can be found at evian.com.
http://www.creativereview.co.uk/cr-blog/2009/july1/return-of-the-evian-babies